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User research insights and more: methodologies, trends, and expert views.

01 Oct 2025

8 min

Building UX design confidence through research

Learn how senior UX designer Frankie Kastenbaum uses research to build design confidence, balance intuition with data, and advocate for user testing.

Diane Leyman

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Results (12)

15 Jul 2024

15 min

Pricing research

Learn how effective pricing research can maximize your profits by finding the optimal price for your product. Discover the best frameworks and methodologies for success.

James Larson

09 Feb 2024

18 min

What is customer experience (CX) research & how to do it in 2025

Get a complete overview of customer experience research, including tips, real-world examples, & recommended tools to collect better customer insights.

James Larson

27 Oct 2023

13 min

Usability test script

Learn how to create effective usability test scripts that provide clear instructions, ensure consistency, and yield valuable insights for enhancing user experience.

James Larson

05 Oct 2023

13 min

Usability metrics

Understand usability metrics and their importance. Learn how to measure progress, gauge user satisfaction, efficiency, and effectiveness.

James Larson

Man sitting in front of a computer screen

05 Oct 2023

16 min

UX insights

Learn how to transform raw research data into actionable UX insights that drive better product development and business success.

James Larson

Three woman sitting at desk on their laptops

04 Oct 2023

16 min

What are user interviews?

Learn about the importance of user interviews in UX research, how to conduct them effectively, and how to leverage insights to design products that meet real user needs.

James Larson

04 Oct 2023

13 min

Transform UX findings into actionable insights with affinity diagramming

Learn how to use affinity diagrams to organize research data, identify patterns, and extract actionable insights.

James Larson

Man writing on post-it notes that are on a board

04 Oct 2023

17 min

UX concept testing in 2025

Learn how concept testing helps validate product ideas before development, saving time and resources. Discover methods, benefits, and real-life examples.

James Larson

Smiling woman sitting at a desk, holding a tablet

04 Oct 2023

29 min

Qualitative vs quantitative research

In this article, we explore the difference between qualitative vs quantitative research, when to use each method, and how to analyze data effectively.

James Larson

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